Monroe on a Budget is written by Paula Wethington in Monroe County MI, which is in the metro Detroit area. It is has been described as a coupon blog, and also a personal finance blog, although “frugal living” better fits the range of topics that have been covered since the site launched in January 2007. The target audience is the families in southeast Michigan, specifically the median income and food stamp demographics, who want or need to stretch their household budgets. Monroe on a Budget is the most popular blog sponsored by The Monroe Evening News in Monroe MI, where Paula's print reporting duties are on the community news / social desk.