advertising

This year on Super Bowl Sunday skip the chips and dip. These moneymaking plays will fill your wallet with green — and we're not talking guacamole.

If you love social media, your Twitter account can be a great source of income.

Marketers and product designers spend a lot of money choosing just the right color to make you buy. Does color influence your spending?

Having a yard sale to get rid of your clutter is great! Well...it is if anyone shows up. Ensure that they do with these advertising techniques.

From the do-everything guys of Dos Equis and Old Spice to Snickers' hunger alter-egos, do you find yourself reciting these popular ad campaigns?

Even with the best of intentions, living frugally can be a challenge. Explore the seven nefarious forces that keep us from our frugal goals.

Marketers use stories about perfect lives to try to sell you things, but you can use the same technique to help create your own perfect life.

In advertising, my chosen career, there is an unwritten rule for working with clients that makes everyone’s lives just a little better. It’s the three F rule. But when I explained