If you spend time on Twitter, you have likely seen promoted posts from celebrities hawking products. Kim Kardashian, the queen of social media, reportedly makes $10,000 a tweet. But even if you are not a celebrity, you can still make plenty of money from social media. If you have a strong following on Twitter, you can turn it into an income stream. (See also: 6 Ways Social Media Can Save You Money)
To make money off of Twitter, you need to have an account with a following. The money you can charge is based on a variety of factors. If you have a smaller fan base, but your followers are very engaged with your posts, you can charge more than someone with a large but disconnected following.
To be able to charge clients for tweets, you should build an audience of several thousand followers. Build your following by regularly posting content throughout the day. But most importantly, be social. Reply and tweet to other people to start conversations. Participate in Twitter chats to meet new people and get your name out there.
There are many different ways to get connected to advertisers, including sites that act as the middleman.
PaidPerTweet connects advertisers with millions of users, from celebrities to bloggers and everyday people. For a fee, advertisers can select a user to issue a tweet from their account. Fees range from $1 a post to $5,000 a post. For example, comedian George Lopez charges $2,000 a tweet. "Camibeth33," a self-described social media junkie, charges just $1 a tweet to reach her 9,000 followers.
While PaidPerTweet can connect you to advertisers, there is no guarantee anyone will select you out of the millions of users. That's why it makes sense to skip the intermediary and reach out to brands yourself. For example, if you tweet often about beauty products and style trends, connect with growing brands to see if they'd want to get their products in front of your followers. Many times, a groundswell of normal people can launch a brand more successfully than hiring a celebrity spokesperson, as the regular person has more credibility and authenticity.
If you post great content regularly and build your audience, chances are, brands will come to you. List in your profile that you are PR friendly, and you will likely receive messages from companies asking you to post reviews of their products in return for free trials or a fee.
Besides getting paid to tweet, there is another way to make income from your Twitter account. Sign up for affiliate accounts and tweet links to your favorite products.
Some sites, like Shopstyle, pay you per click. Every time someone clicks on a link you tweet, you get a few cents. On other platforms, like Amazon's affiliate program, you get a percentage of whatever purchase users make. If they click on your item, but buy other things as well, you also get a percentage of those sales.
When using affiliate links, it's best to focus in on a specific niche, such as fashion, beauty, pet care, or technology. The products you feature should fit the theme of other content you post regularly. So if you post a lot of dog pictures, tweeting out links to kibble brands or grooming tools will be a natural fit.
Use affiliate links sparingly so it doesn't become spammy, and post products you have actually used and like. That will be more appealing to your followers and encourage more clicks and purchases.
Disclaimer: The links and mentions on this site may be affiliate links. But they do not affect the actual opinions and recommendations of the authors.
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